I was meeting with a new client today to talk about what we might do regarding media outreach. They were interested in publicizing the anniversary of their business, which is perfectly worthy of a press release and some local media outreach. Then, we started talking about other ideas and how […]
Put on your “news hat” when reaching out to media Read More »
The end of the year is almost upon us and yes, the holiday rush has set in. These next weeks will fly by even faster than the ones before them. Then, before we know it, 2016 will be here. A fresh, new year to do all the things we didn’t
Planning for 2016? 10 Ideas for PR and Marketing Read More »
The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent PR plans, timing over the holidays has to be taken into consideration. If you have news unrelated to the holidays, not only
Timing Your News Over the Holidays to Get the Most from Your PR Read More »
Ever wondered what you as a business owner should post on social media? If you want some great examples, look no further than this article that recently appeared in the Wall Street Journal, What Celebrities Can Teach Companies About Social Media. It draws comparisons between how celebrities and businesses can
The small business owner’s answer to, “What should I post on social media?” Read More »
My piece, “6 Tips for Handling a Failed Media Pitch,” which explains what to do if your media pitch falls flat, was featured Monday by Entrepreneur: 6 Tips for Handling a Failed Pitch https://michellegarrett.com//t.co/1KjmwYMQIB via @prdaily — Entrepreneur (@Entrepreneur) September 28, 2015 This significantly increases its reach. When Entrepreneur runs my
Entrepreneur features my latest, “6 tips for handling a failed media pitch” Read More »
“I love it when a plan comes together!” I wanted to share a story that once again underscores the importance of perseverance. As part of the board for our local AMA (American Marketing Association) chapter, I plan and manage events. I’m a big fan of Piada Italian Street Food, a
Success story: How perseverance can pay off in marketing Read More »
Today’s post is based on living life in the PR trenches. As a PR consultant, I often work with clients on media relations and frequently write about tips and tricks to help companies get ink. This post stems from two recent real-world experiences I had while pitching story ideas for
Real-world PR lessons: Never give up! Read More »
Don’t look now, but Labor Day is lurking just around the corner! While everyone looks forward to a long weekend–and this is summer’s last hurrah–it can throw a bit of a monkey wrench into your PR plans. As I was thinking of my own clients and the timing of what
Labor Day is lurking–hold your PR activities until next week! Read More »
Today, I wanted to share media pitching tips for startups and small businesses. Not from me but directly from a journalist. This piece from PRNewser covers a TechCrunch editor’s suggestions for pitching. While some of this should be common sense to anyone who reaches out to reporters—c’mon, no email attachments is
Pitching Your Startup to Reporters? Here’s What to Avoid Read More »
As those of us in PR know, reporters don’t always like to hear from us, preferring to gather story ideas and sources elsewhere. But, when we do contact them, they have preferences as to how we do it. While social media has come into play when pitching journalists, according to
Do Reporters Prefer to Receive Pitches Via Email or Social Media? Read More »
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