Chances are you’ve probably heard economists say the U.S. may be facing a recession. Of course, that word can be scary. After all, we haven’t had a recession, other than the brief one in 2020, since 2008-09. Some may have forgotten the economy is cyclical. Recessions come – and they will …
Why You Shouldn’t Pull Back on Public Relations During a Recession Read More »
It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more …
How Visuals Help You Achieve Greater Success With Your PR Efforts Read More »
There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer?
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros …
Journalists Sound Off on How PR Pros Can Improve Media Pitches Read More »
Have you heard of Oatly? I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently. Oatly has been both praised and criticized for its approach to advertising and marketing. It must …
5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach Read More »
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in …
14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 Read More »
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on …
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say Read More »
Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material. While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news …
PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger Read More »
As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients. What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when …
I was meeting with a new client today to talk about what we might do regarding media outreach. They were interested in publicizing the anniversary of their business, which is perfectly worthy of a press release and some local media outreach. Then, we started talking about other ideas and how …
Put on your “news hat” when reaching out to media Read More »
