press release

5 Questions to Ask Before You Write Your Next Press Release

There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer?

Public relations media relations crisis communications

My Favorite Posts of 2017

As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients. What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when …

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