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6 Essential Points to Ponder As You Plan PR and Content Initiatives

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Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months?

Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

So, what trends should we be paying attention to as we work toward creating more compelling content and stories and getting the word out through public relations initiatives?

Consider These Six Points In Your PR and Content Planning

Continue reading 6 Essential Points to Ponder As You Plan PR and Content Initiatives

22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

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2021 is almost history. As we make plans for the new year, what marketing advice for 2022 should we focus on?

The unpredictability of our world makes it a challenge when it comes to formulating a strategy to reach our target audiences. What factors are most vital to our success?

To help provide some guidance, I asked 22 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?

Here’s what they had to say.

Marketing Advice for 2022

Continue reading 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

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It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out.

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion.

A very important question to ask yourself is: Are you really ready for PR?

Of course, as a PR pro, I want your answer to be yes, because I believe so strongly in the value of public relations as part of a thought leadership effort and digital marketing program. But sometimes, you may think you’re ready….when, in fact, you may not be.

PR can help a company capture a prospective customer’s eye – and it’s more credible than ads. 70% of consumers prefer getting to know a company via articles rather than ads. And digital PR is something every client is interested in.

As the PR market grows (10.2% growth was projected in 2021), it’s reasonable to expect that more companies than ever will consider embarking on a public relations program.

But – it does take some effort to get where you want to be.

10 Questions to Consider to Determine If You’re Ready for PR

Think you’re ready to try a PR push?

Here are 10 questions to ask yourself to determine if you’re truly prepared to start a public relations effort: Continue reading Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

Making 2021 Marketing Plans Knowing That Change Is the Only Constant

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The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered?

This time of year, many marketers make predictions on what businesses should focus on as we face the new year. But in this instance, can we even begin to predict what lies ahead?

Instead, let’s take a look at what we do – and don’t – know that can help us construct our best marketing plan.

What We DO Know As We Make 2021 Marketing Plans

Continue reading Making 2021 Marketing Plans Knowing That Change Is the Only Constant

21 Influencers Share Stellar Advice for Digital Marketing in 2021

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As we prepare to enter a new year, we all wonder what lies ahead.

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021?

I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?

Here’s what they had to say.

Advice for Digital Marketing in 2021

Continue reading 21 Influencers Share Stellar Advice for Digital Marketing in 2021

Writing for SEO – How Important Is It For Your Small Business?

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Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. In fact, a study found that one in four businesses say they’re not at all or only vaguely familiar with SEO.

Let’s start by saying that no matter who you listen to, they probably don’t have all the answers. And if you ask a different “expert,” you’ll probably get a different answer.

If you’re paying someone to provide SEO services, the proof is in the pudding. If you’re getting results (i.e., ranking higher), their approach is most likely working.

But, for the rest of us, who may be trying to figure out how to write in a more SEO-friendly way without hiring an SEO expert, what should we be doing to help optimize our copy?

The Truth About Writing for SEO Continue reading Writing for SEO – How Important Is It For Your Small Business?

Why Small Businesses Need to Invest in Their Digital Presence

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For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes.

Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business or making a purchase from it[i]. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Further, 28% say it’s likely they won’t build one in the future.

It’s time for that to change. Continue reading Why Small Businesses Need to Invest in Their Digital Presence

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

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Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves.

More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.  Given the shaky economic conditions, they want to retain current customers and appeal to new ones, but how to communicate without sounding opportunistic can be tricky.

So what can they do to market effectively now and as we move forward? To provide some help and direction, I asked nine marketing and communications pros for their best advice.

I asked: “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?”

How Can Small Businesses Prepare for the Recovery?

Continue reading How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say

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As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them.

With our daily routines as we know them on pause for now, brands are searching for ways to stay in contact with their employees, customers and other stakeholders.

And, some are in doubt about the best way to do this. Should we post on social media? Should we email? Should it be business as usual?

The answers to that question are differ from brand to brand. In this time of uncertainty, no one formula works for everyone.

The worst thing companies can do right now is to stop communicating. If anything, now is a time when you should over-communicate.

5 Reasons You Want to Over-Communicate With Your Audiences

Continue reading 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say

Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

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As we navigate these uncharted waters together, PR pros, we have questions.

One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?

As fellow public relations professionals continued to ask me about this – and I was also wondering – I decided to take the question to Twitter to ask journalists and communicators for their take.

The responses were mixed. Let’s look at some replies on both sides of the issue. Continue reading Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?