As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO […]
24 Marketing and PR Experts Share Insightful Advice for 2024 Read More »
Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it
8 Myths About Working with Journalists to Achieve Media Relations Goals Read More »
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the
6 Essential Points to Ponder As You Plan PR and Content Initiatives Read More »
You’ve heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.
22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 Read More »
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to
Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First Read More »
The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses
Making 2021 Marketing Plans Knowing That Change Is the Only Constant Read More »
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of
21 Influencers Share Stellar Advice for Digital Marketing in 2021 Read More »
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both?
Writing for SEO – How Important Is It For Your Small Business? Read More »
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business
Why Small Businesses Need to Invest in Their Digital Presence Read More »
Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they
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