There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike.
PR appears to be for sale.
Publications selling articles. Organizations hawking awards. Broadcast media peddling placements.
Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have to explain that true earned media isn’t for sale.
True Earned Media Never Comes with a Guarantee
Continue reading Is PR For Sale?
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.
As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.
Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018
The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving.
Of all the things PR pros can expect in 2019, change seems to be the only constant.
Keeping up with the vicissitudes can be difficult for public relations practitioners no matter what stage of their careers they may be in.
As we head into a new year, what trends should PR pros be watching to try to stay on top of all this change? Here are a few. Continue reading 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More