Ah, spring is here at last. Nature is coming back to life. The birds are singing, the trees are blooming—and, our thoughts turn to….cleaning. Cleaning out closets, getting rid of clutter, sprucing up the yard…but, what about your business? For small businesses, marketing is a constant concern. Have you given […]
Spring marketing and PR spruce up Read More »
PR Week just published an article, “PR agencies face mixed future,” prompted by financial reports that were issued by holding companies such as Omnicom, which owns big public relations agencies including FleishmanHillard, Ketchum and Porter Novelli. Among other findings, organic revenue was reported to be down 6.9 percent. Says the article,
If agencies are struggling, is this an opportunity for PR consultants? Read More »
If you’re reading this, you probably understand the value of public relations. It’s cost-effective and credible. Its power in winning over prospects to turn them into customers is unquestionable. PR is about telling stories—and even getting others to help us tell our stories. Think customers, influencers and, of course, reporters.
How to get more bang out of your public relations efforts Read More »
As film buffs know, this time of year is awards season. There are the Golden Globes, various critics’ choice awards, Screen Actors Guild awards, and of course, the big one, the Academy Awards coming up at the end of February. Those in the movie biz understand the importance of awards
How awards can add up to a winning PR approach for your business Read More »
I was meeting with a new client today to talk about what we might do regarding media outreach. They were interested in publicizing the anniversary of their business, which is perfectly worthy of a press release and some local media outreach. Then, we started talking about other ideas and how
Put on your “news hat” when reaching out to media Read More »
The end of the year is almost upon us and yes, the holiday rush has set in. These next weeks will fly by even faster than the ones before them. Then, before we know it, 2016 will be here. A fresh, new year to do all the things we didn’t
Planning for 2016? 10 Ideas for PR and Marketing Read More »
The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent PR plans, timing over the holidays has to be taken into consideration. If you have news unrelated to the holidays, not only
Timing Your News Over the Holidays to Get the Most from Your PR Read More »
Ever wondered what you as a business owner should post on social media? If you want some great examples, look no further than this article that recently appeared in the Wall Street Journal, What Celebrities Can Teach Companies About Social Media. It draws comparisons between how celebrities and businesses can
The small business owner’s answer to, “What should I post on social media?” Read More »
My piece, “6 Tips for Handling a Failed Media Pitch,” which explains what to do if your media pitch falls flat, was featured Monday by Entrepreneur: 6 Tips for Handling a Failed Pitch https://michellegarrett.com//t.co/1KjmwYMQIB via @prdaily — Entrepreneur (@Entrepreneur) September 28, 2015 This significantly increases its reach. When Entrepreneur runs my
Entrepreneur features my latest, “6 tips for handling a failed media pitch” Read More »
Today’s post is based on living life in the PR trenches. As a PR consultant, I often work with clients on media relations and frequently write about tips and tricks to help companies get ink. This post stems from two recent real-world experiences I had while pitching story ideas for
Real-world PR lessons: Never give up! Read More »
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