Memorial Day weekend is upon us, marking not only a time to remember our veterans, but also the official start of summer! Woo hoo! While I wish you all a relaxing LONG holiday weekend, I want to share a tip regarding issuing or pitching news next week. Avoid it. That […]
Have a great Memorial Day weekend! But, wait to pitch your news… Read More »
Are we afraid to toot our own horns? Recently, I read this piece by Carrie Ghose of Columbus Business First, Here’s why one entrepreneur ‘would absolutely locate’ his startup in Columbus. For the story, Ghose interviewed the program manager for Startup Week, which was held here in Columbus earlier this
5 ways PR can help startups toot their own horns Read More »
Happy anniversary to me! This April, I’m celebrating 16 years of having my own small business. Hopefully, I’ve learned a thing or two over the years of having my own business. Today, I share the top 10 lessons I’ve learned—some silly, some serious: 10) Don’t neglect your marketing: Yes, I’m
Happy anniversary to me! Top 10 lessons I’ve learned in 16 years Read More »
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, from time to time I’m asked what goes in an online press kit or media room, as it’s sometimes called. Do you have one? Do you even need one?
13 things to include in a virtual press kit Read More »
In case you missed them, be sure to check out my posts published on Ragan’s PR Daily and MuckRack this week! Can PR tasks really be completed in “minutes a day”? https://www.prdaily.com/Main/Articles/1ead3e19-2f55-4bb6-971b-b21bf41ad9ff.aspx?utm_source=twitterfeed&utm_medium=twitter 8 reasons to hire a PR pro https://muckrack.com/daily/2015/03/19/8-reasons-to-hire-a-pr-pro/
Read my posts on Ragan’s PR Daily and MuckRack! Read More »
The time for resolutions is over. If you’ve been meaning to get started on PR for your business, NOW is the time.
Forget the resolutions: 5 ways to just do it in 2015 (PR, that is!) Read More »
There’s long been debate about which day of the week is best to issue press releases. This study of 50,000 releases provides some answers.
Press release timing: Does it _really_ matter which day of the week you issue news? Read More »
For those on a budget—and so many smaller businesses are—these free PR resources can help get the job done.
For You! Free Resources to Help You Do Your Own PR Read More »
Leftovers are part of the holidays…after those big dinners, there are bound to be some goodies left to gobble up. But what about your budget leftovers? December is the time to spend any of your remaining budget, but what’s the best way to allocate those dollars? If you’re thinking about
Budget Leftovers? Why Not Spend Them on a Helping of PR? Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
