The Latest

22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

pablo - 2021-11-28T121153.741

2021 is almost history. As we make plans for the new year, what marketing advice for 2022 should we focus on?

The unpredictability of our world makes it a challenge when it comes to formulating a strategy to reach our target audiences. What factors are most vital to our success?

To help provide some guidance, I asked 22 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?

Here’s what they had to say.

Marketing Advice for 2022

Continue reading 22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

markus-winkler-wpOa2i3MUrY-unsplash

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out.

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion.

A very important question to ask yourself is: Are you really ready for PR?

Of course, as a PR pro, I want your answer to be yes, because I believe so strongly in the value of public relations as part of a thought leadership effort and digital marketing program. But sometimes, you may think you’re ready….when, in fact, you may not be.

PR can help a company capture a prospective customer’s eye – and it’s more credible than ads. 70% of consumers prefer getting to know a company via articles rather than ads. And digital PR is something every client is interested in.

As the PR market grows (10.2% growth was projected in 2021), it’s reasonable to expect that more companies than ever will consider embarking on a public relations program.

But – it does take some effort to get where you want to be.

10 Questions to Consider to Determine If You’re Ready for PR

Think you’re ready to try a PR push?

Here are 10 questions to ask yourself to determine if you’re truly prepared to start a public relations effort: Continue reading Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

Proactive PR Versus Reactive PR: Which Should You Focus On?

pablo - 2021-03-14T161416.454

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals.

Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” says a survey published by Wise Guy Reports. The report says the market is expected to grow at a CAGR (compound annual growth rate) of 7% from 2021, reaching $117.8 billion in 2023.

As PR pros everywhere will probably tell you, while this is good news, it’s not without its challenges. More competition for the attention of journalists makes it tougher to land earned media coverage for clients.

On that note, more than 42% of journalists reported receiving 11 to 100 pitches a day, and almost 5% receive 100+ email pitches per day, according to research conducted by Fractl.

As public relations pros, we have to discover which methods are most effective at catching a reporter’s eye. A solid media relations strategy should encompass proactive and reactive approaches to increase a client’s visibility. Let’s take a closer look at each, specifically as it pertains to media outreach. Continue reading Proactive PR Versus Reactive PR: Which Should You Focus On?

Making 2021 Marketing Plans Knowing That Change Is the Only Constant

markus-winkler-EcgyryGygeE-unsplash

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered?

This time of year, many marketers make predictions on what businesses should focus on as we face the new year. But in this instance, can we even begin to predict what lies ahead?

Instead, let’s take a look at what we do – and don’t – know that can help us construct our best marketing plan.

What We DO Know As We Make 2021 Marketing Plans

Continue reading Making 2021 Marketing Plans Knowing That Change Is the Only Constant