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10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

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This is one of my favorite times of the year.

Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

When people ask me why this conference is so impactful, I tell them it’s THE place for content marketing nerds! Yes, I’ll admit it, I’m among those nerds.

CMWorld is well planned and produced, with standout speakers, networking and a chance to check out all the latest technology, along with little touches that make it even more special. We’re talking orange-colored snacks, people!

The event is packed with so much phenomenal stuff, it’s tough to choose where to spend your time. To help select the speakers you most want to hear, review this list of top Content Marketing World Opinion Leaders.

And, after perusing the agenda, here’s a preview of a few of the sessions I’m most looking forward to this year.  Continue reading 10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

This Week in Crisis PR

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Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception.

On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please):

PR Crises of the Week

This week, the list includes: Continue reading This Week in Crisis PR

You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

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Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?”

Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I hear talk of their demise, I always feel as if it’s coming from someone who’s just tired of writing press releases.

While I DO believe in the value of press releases and reports of its death are greatly exaggerated, the truth is, you don’t always need to write one whenever you have news to announce, as my recent piece for Muck Rack discusses.

But, even if you don’t really need one, it can be valuable to write one anyway. What do I mean? Let me give you an example. Continue reading You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

Can journalists work without social media? Nearly half say no

How much do journalists rely on social media?

You know reporters use social media–but do you know HOW they use it?

Having this insight helps you leverage social platforms to work with journalists more effectively.

Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on journalistic practices and the profession. Here, we look at some of the findings. Continue reading Can journalists work without social media? Nearly half say no

Yes, You Need A Website For Your Small Business

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I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how many small businesses still don’t have a website.” And yes, I was shocked.

I’ve seen research like this before, and on one hand, it isn’t hard to believe. Small business owners are strapped for time and funds–I get it. They’re overwhelmed by the demands placed on them, including not only sales but marketing, operations, business development, HR and the list goes on.

On the other hand, how can a small business NOT have a site? It is simply a must for any business today. Even if you’re not selling anything online, a site is the hub of all digital marketing activity—social media, content marketing, PR, advertising and SEO. Where is the first place many will go when they look for a product or service? Online. If you’re not there, they may not bother to seek you out–and go elsewhere.

Continue reading Yes, You Need A Website For Your Small Business

Forget the resolutions: 5 ways to get started on PR in 2017

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2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business.

But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work.

That’s OK. How about we just focus on getting it done this year? If you’ve been thinking about doing some public relations for your small business or startup, there are some simple ways to get the ball rolling.

Here are five ways you can make it happen for your small business when it comes to PR:

Continue reading Forget the resolutions: 5 ways to get started on PR in 2017