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You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

writing press release

Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?”

Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I hear talk of their demise, I always feel as if it’s coming from someone who’s just tired of writing press releases.

While I DO believe in the value of press releases and reports of its death are greatly exaggerated, the truth is, you don’t always need to write one whenever you have news to announce, as my recent piece for Muck Rack discusses.

But, even if you don’t really need one, it can be valuable to write one anyway. What do I mean? Let me give you an example. Continue reading You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

7 Ways Manufacturing Companies Can Take Advantage of PR

Manufacturing companies need PR, too

If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?”

The truth is, a lot! The trick is figuring out the most effective way to leverage PR to make it work for you.

For example, I’ve worked with many companies in these markets who have interesting stories to tell. What they needed help with was unearthing these stories, then figuring out the best channels to use to get them out.

“You need to not only create great content, you need to make sure people see it,” says Jay Scheer of Thomasnet.com. “Too many manufacturing companies seem content waiting and waiting for those prospects to magically find their websites, pick up the phone, and sign on the dotted line.”

Traditionally, manufacturing companies have turned somewhat of a blind eye to marketing and PR. But, “As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” said a recent article in Crain’s Chicago Business.

What PR approaches work for manufacturing businesses?

For manufacturers who want to take advantage of public relations, here are seven ways to get started: Continue reading 7 Ways Manufacturing Companies Can Take Advantage of PR

8 great ways to show reporters some love

how to show journalists some love

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you.

If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches that aren’t a fit, are filled with jargon and aren’t accompanied by data or images that help tell the story.

So, what can we do to improve our relationships with journalists?

Here are some ways you can make journalists feel special this month and EVERY month

Continue reading 8 great ways to show reporters some love