7 Questions to Ask a PR Pro Instead of, “Who Do You Know?”
Looking for earned media coverage? It’s not all about who a PR person knows.
7 Questions to Ask a PR Pro Instead of, “Who Do You Know?” Read More »
Looking for earned media coverage? It’s not all about who a PR person knows.
7 Questions to Ask a PR Pro Instead of, “Who Do You Know?” Read More »
Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there. Meanwhile, data shows that industrial buyers are 70% of
Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More »
It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more
How Visuals Help You Achieve Greater Success With Your PR Efforts Read More »
As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their
PR Tips to Help You Land Media Coverage Read More »
Winter is upon us. We got a little snow here this week. Maybe you did, too. This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. With PR efforts, sometimes one small win can lead to more wins. Let me give you an
The Snowball Effect of Thought Leadership – and How to Get Started Read More »
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the
6 Essential Points to Ponder As You Plan PR and Content Initiatives Read More »
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to
Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First Read More »
Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,”
Proactive PR Versus Reactive PR: Which Should You Focus On? Read More »
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in
14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 Read More »
The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses
Making 2021 Marketing Plans Knowing That Change Is the Only Constant Read More »