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small business marketing

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.  Given the shaky economic conditions, they …

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Why Hire a PR Consultant?

So, you’ve decided you need some outside PR help for your business. But, what kind of help do you need? Of course, in the world of outsourcing, one size does NOT fit all. If you’re thinking of hiring external support, there are always options. Agencies, subcontractors, PR consultants (sometimes known …

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If agencies are struggling, is this an opportunity for PR consultants?

PR Week just published an article, “PR agencies face mixed future,” prompted by financial reports that were issued by holding companies such as Omnicom, which owns big public relations agencies including FleishmanHillard, Ketchum and Porter Novelli. Among other findings, organic revenue was reported to be down 6.9 percent. Says the article, …

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