Networking 101: Tips from Small Business Owners This excellent article on how to make the most of your networking efforts features small business owners, including me. For those who do any networking, there’s helpful advice here. Feel free to share with YOUR network!
Networking 101: Tips from Small Business Owners Read More »
As you make your new year’s resolutions for your business, don’t forget to take PR into consideration. As someone who lives and breathes PR, I understand the value and power of what public relations delivers. However, many small businesses do not. So, what can PR do for your business? It
Resolve to Pay More Attention to PR in 2014 Read More »
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
Four Reasons to Include PR in Your 2014 Marketing Budget Read More »
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
Reporters Want Images with Press Releases – But What Images Should You Include? Read More »
When it comes to PR, there are a myriad of approaches to media relations. Your approach can determine whether you get “treats,” in the form of coverage—or “tricks,” in the form of no response—or maybe simply, “no.” So, in the spirit of helping you get some “treats,” here are some
In Honor of Halloween—Are Your PR Tactics Scary? Read More »
Has it really come to this? I was recently talking with a colleague who also owns a service-based business over lunch when he mentioned he’d realized that when he met with prospective clients to discuss how his service could benefit them, he’d started to consider what types of marketing budget
PR or Coffee Mugs? Read More »
I was fortunate to see Peter Shankman speak live and in person Weds. night at a fabulous event honoring women in small business sponsored by the Women’s Small Business Accelerator here in Columbus. Peter talked about simple ways to improve customer service (based on his new book, Nice Companies Finish
What Peter Shankman Has to Say About Ways that Every Small Business Can Improve Read More »
by Michelle Garrett Some clients are very well versed in all things PR—however, most are not. It’s the job of the PR consultant to open their eyes to what PR can do for them and provide counsel on how to leverage their budget to make the most of the opportunities
Opening Their Eyes Read More »
My client, the developer of the TrailPix ultralight tripod, launched his Kickstarter campaign Weds.–and exceeded the goal in just ONE day! Trailpix Ultralight Tripod Kickstarter campaign .Proof positive that PR works! With some simple outreach done the right way, you can build buzz for your product, service or event. PR fits
TrailPix Kickstarter Campaign Goes Over the Top in ONE Day! Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
