I’m fortunate to talk with a lot of smart people on my video podcast, PR Explored. They’re experts in their fields and always share helpful, practical advice. In case you’ve missed these interviews, I’ve pulled some insight from 26 of my guests to help as you prepare your marketing and PR plans for 2026.
26 Must-Read Insights from PR Explored Guests for 2026 Read More »
As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% last spring (based on the fall 2023 CMO
24 Marketing and PR Experts Share Insightful Advice for 2024 Read More »
Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But –
How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More »
It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more
How Visuals Help You Achieve Greater Success With Your PR Efforts Read More »
As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their
PR Tips to Help You Land Media Coverage Read More »
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to
Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First Read More »
Have you heard of Oatly? I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently. Oatly has been both praised and criticized for its approach to advertising and marketing. It must
5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach Read More »
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what
Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,”
Proactive PR Versus Reactive PR: Which Should You Focus On? Read More »
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in
14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 Read More »
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