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Why Small Businesses Need to Invest in Their Digital Presence

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For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes.

Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business or making a purchase from it[i]. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Further, 28% say it’s likely they won’t build one in the future.

It’s time for that to change. Continue reading Why Small Businesses Need to Invest in Their Digital Presence

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

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Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves.

More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.  Given the shaky economic conditions, they want to retain current customers and appeal to new ones, but how to communicate without sounding opportunistic can be tricky.

So what can they do to market effectively now and as we move forward? To provide some help and direction, I asked nine marketing and communications pros for their best advice.

I asked: “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?”

How Can Small Businesses Prepare for the Recovery?

Continue reading How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

8 great ways to show reporters some love

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Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you.

If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches that aren’t a fit, are filled with jargon and aren’t accompanied by data or images that help tell the story.

So, what can we do to improve our relationships with journalists?

Here are some ways you can make journalists feel special this month and EVERY month

Continue reading 8 great ways to show reporters some love