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How Visuals Help You Achieve Greater Success With Your PR Efforts

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It’s often said a picture is worth a thousand words.

It turns out that it may even be worth better results from your public relations initiatives.

study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.

Further:

Another fascinating finding here by Poynter – images can even help create trust in readers: “Headlines and comments, along with graphics and photos, are crucial. An older U.S. reader said the right photo was key to interest as well as credibility: ‘I am a visual person, and so if there’s imagery, that will catch my eye, and then I’ll read the headline. If there’s no imagery, I may just run right past it.’”

Visuals Can Be an Afterthought

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PR Tips to Help You Land Media Coverage

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As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find ideas and sources for stories. Let’s take a look at the most recent results, which were recently released.

Whether you’re doing your own PR or working with an in-house team, a consultant or an agency, these findings will help you understand how reporters work and what you can do to help increase the odds that your story or news is covered.

What Do Reporters Really Want? 

Here’s the Who, Where, When, What, Why and How to help you perfect your earned media outreach.

Continue reading PR Tips to Help You Land Media Coverage

6 Essential Points to Ponder As You Plan PR and Content Initiatives

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Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months?

Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

So, what trends should we be paying attention to as we work toward creating more compelling content and stories and getting the word out through public relations initiatives?

Consider These Six Points In Your PR and Content Planning

Continue reading 6 Essential Points to Ponder As You Plan PR and Content Initiatives

Journalists Sound Off on How PR Pros Can Improve Media Pitches

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While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side.

Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they want – and need – to do a better job of landing earned media coverage on behalf of clients.

We know that securing stories is more difficult than ever (the struggle IS real), but sometimes, those who practice public relations can be their own worst enemies.

During a recent Twitter exchange with Ellen Chang, @EllenYChang, a journalist who writes for U.S. News and other national media outlets, I was surprised to learn of behaviors practiced by some PR practitioners that sabotage those relationships.

In the spirit of helping public relations pros improve their relationships with reporters – and in turn, their results for clients – here are some basic PR 101 tips for those who pitch stories, directly from Chang and a few others who offered tips.

Pitching Tips to Help Land Earned Media Coverage

Continue reading Journalists Sound Off on How PR Pros Can Improve Media Pitches

5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach

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Have you heard of Oatly?

I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently.

Oatly has been both praised and criticized for its approach to advertising and marketing. It must be doing something right, with sales up 106% in 2020 – and it was named to the 2021 Time 100 Most Influential List. The company is now worth $12.5 billion after its initial public offering in May.

Even though Oatly is newer to American consumers, the company is nearly 30 years old (its founders invented oat milk in 1994). So when CEO Toni Petersson joined the company in 2014, he rebranded it and decided to market Oatly in the U.S. With the plant-based milk market growing here, it turned out to be a good bet.

Oatly is an example of how sometimes marching to the beat of your own drummer can set you apart – in a good way.

How Oatly Is Finding Success by Marching to the Beat of Its Own Drummer

Continue reading 5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach

Is PR For Sale?

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There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike.

PR appears to be for sale.

Publications selling articles. Organizations hawking awards. Broadcast media peddling placements.

Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have to explain that true earned media isn’t for sale.

True Earned Media Never Comes with a Guarantee

Continue reading Is PR For Sale?

Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

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As we navigate these uncharted waters together, PR pros, we have questions.

One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?

As fellow public relations professionals continued to ask me about this – and I was also wondering – I decided to take the question to Twitter to ask journalists and communicators for their take.

The responses were mixed. Let’s look at some replies on both sides of the issue. Continue reading Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

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With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious.  I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.

Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

12 Ways to Leverage PR to Fill Seats at Your Events

Are you promoting your events

Events. Each month, there are hundreds, thousands of events taking place locally, regionally and nationally.

It’s clear that event marketing is on the rise. 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals[i]. Two-thirds of those surveyed say they plan to increase spending on live events in 2019.

Why are events so popular? They allow face-to-face interaction, which is vital as companies try to build that human connection with their customers and foster a sense of community.

With the uptick in the number of events, why is it that you often hear of them AFTER they happen? Or maybe you never hear about them at all.

Is Your Event a Well-Kept Secret? Continue reading 12 Ways to Leverage PR to Fill Seats at Your Events