Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there. Meanwhile, data shows that industrial buyers are 70% of […]
Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More »
It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more
How Visuals Help You Achieve Greater Success With Your PR Efforts Read More »
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros
Journalists Sound Off on How PR Pros Can Improve Media Pitches Read More »
The holidays are indeed upon us. While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging. In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be
How to Time Your PR Efforts Over the Holidays Read More »
You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch? Having a strong
Having these 4 things ready before you contact a reporter will make you more successful Read More »
These days, it’s not uncommon to read about the supposed death of the press release. Interesting how some seem to want to see it go away, as it’s still widely used by reporters to prepare stories, especially now when we see so many staff cuts and even witness entire publications
Proof Positive That Reporters Actually DO Use Press Releases Read More »
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
Reporters Want Images with Press Releases – But What Images Should You Include? Read More »
Michelle's B2B PR Book is coming soon!
