As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them.
With our daily routines as we know them on pause for now, brands are searching for ways to stay in contact with their employees, customers and other stakeholders.
And, some are in doubt about the best way to do this. Should we post on social media? Should we email? Should it be business as usual?
The answers to that question are differ from brand to brand. In this time of uncertainty, no one formula works for everyone.
The worst thing companies can do right now is to stop communicating. If anything, now is a time when you should over-communicate.
5 Reasons You Want to Over-Communicate With Your Audiences
Continue reading 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say
As we navigate these uncharted waters together, PR pros, we have questions.
One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?
As fellow public relations professionals continued to ask me about this – and I was also wondering – I decided to take the question to Twitter to ask journalists and communicators for their take.
The responses were mixed. Let’s look at some replies on both sides of the issue. Continue reading Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious. I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.
Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear.
We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.
But, beyond the initiatives that skilled public relations practitioners generally handle, they bring something else to the table.
How a skilled PR consultant can help keep you out of trouble
Whether they know it or not, companies without PR counsel are taking a risk. They could be one bad decision away from a crisis.
If you work with a public relations consultant on a regular basis, he or she can help advise you on any number of matters. And avoiding trouble is always better than trying to do damage control.
Here are some examples: Continue reading Caution Ahead: How a Good PR Pro Helps You Avoid Trouble
Some people just don’t know when to STOP talking.
Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet.
In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from talking a little less.
Now they’re are embroiled in crises of their own making.
This phenomenon has many PR pros shaking their heads. A question some of us find ourselves asking: Why create a crisis for yourself? Continue reading How Talking TOO Much Can Create a Crisis Where There is None
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.
Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand.
Here we go: Continue reading PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material.
While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news for their missteps. Continue reading PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?”
The truth is, a lot! The trick is figuring out the most effective way to leverage PR to make it work for you.
For example, I’ve worked with many companies in these markets who have interesting stories to tell. What they needed help with was unearthing these stories, then figuring out the best channels to use to get them out.
“You need to not only create great content, you need to make sure people see it,” says Jay Scheer of Thomasnet.com. “Too many manufacturing companies seem content waiting and waiting for those prospects to magically find their websites, pick up the phone, and sign on the dotted line.”
Traditionally, manufacturing companies have turned somewhat of a blind eye to marketing and PR. But, “As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” said a recent article in Crain’s Chicago Business.
What PR approaches work for manufacturing businesses?
For manufacturers who want to take advantage of public relations, here are seven ways to get started: Continue reading 7 Ways Manufacturing Companies Can Take Advantage of PR
Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you.
If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches that aren’t a fit, are filled with jargon and aren’t accompanied by data or images that help tell the story.
So, what can we do to improve our relationships with journalists?
Here are some ways you can make journalists feel special this month and EVERY month
Continue reading 8 great ways to show reporters some love