Ah, summer…a time for getting outside to enjoy the warm, sunny days with picnics, margaritas and relaxing by the pool…but, what about your PR plans? Summer can be a challenging time if you have PR initiatives that need to move forward. With many reporters on vacation, your media outreach can […]
I recently wrote a piece for Muck Rack, “7 Questions NOT to Ask a Reporter,” which garnered some of the best feedback I’ve ever received. An editor at an industry publication actually took the time to write me about how much he enjoyed the piece—and how every new public relations
For New PR Grads—Advice from an Editor Read More »
My piece, “6 Tips for Handling a Failed Media Pitch,” which explains what to do if your media pitch falls flat, was featured Monday by Entrepreneur: 6 Tips for Handling a Failed Pitch https://michellegarrett.com//t.co/1KjmwYMQIB via @prdaily — Entrepreneur (@Entrepreneur) September 28, 2015 This significantly increases its reach. When Entrepreneur runs my
Entrepreneur features my latest, “6 tips for handling a failed media pitch” Read More »
Today’s post is based on living life in the PR trenches. As a PR consultant, I often work with clients on media relations and frequently write about tips and tricks to help companies get ink. This post stems from two recent real-world experiences I had while pitching story ideas for
Real-world PR lessons: Never give up! Read More »
As those of us in PR know, reporters don’t always like to hear from us, preferring to gather story ideas and sources elsewhere. But, when we do contact them, they have preferences as to how we do it. While social media has come into play when pitching journalists, according to
Do Reporters Prefer to Receive Pitches Via Email or Social Media? Read More »
Last week, I wrote a piece for Ragan’s PR Daily about the relationship between PR pros and reporters—while many see it as adversarial, I’ve often had a different experience, so I wrote about some ways to foster good relations with reporters: “Can PR pros and reporters be friendly?” https://www.prdaily.com/Main/Articles/18779.aspx Then, just
Do reporters _really_ think PR pros are liars? Read More »
Memorial Day weekend is upon us, marking not only a time to remember our veterans, but also the official start of summer! Woo hoo! While I wish you all a relaxing LONG holiday weekend, I want to share a tip regarding issuing or pitching news next week. Avoid it. That
Have a great Memorial Day weekend! But, wait to pitch your news… Read More »
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, from time to time I’m asked what goes in an online press kit or media room, as it’s sometimes called. Do you have one? Do you even need one?
13 things to include in a virtual press kit Read More »
The time for resolutions is over. If you’ve been meaning to get started on PR for your business, NOW is the time.
Forget the resolutions: 5 ways to just do it in 2015 (PR, that is!) Read More »
For those on a budget—and so many smaller businesses are—these free PR resources can help get the job done.
For You! Free Resources to Help You Do Your Own PR Read More »
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