There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike.
PR appears to be for sale.
Publications selling articles. Organizations hawking awards. Broadcast media peddling placements.
Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have to explain that true earned media isn’t for sale.
Continue reading Is PR For Sale?
As we navigate these uncharted waters together, PR pros, we have questions.
One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?
As fellow public relations professionals continued to ask me about this – and I was also wondering – I decided to take the question to Twitter to ask journalists and communicators for their take.
The responses were mixed. Let’s look at some replies on both sides of the issue. Continue reading Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious. I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.
Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans.
While timing is always important in public relations, trying to get media coverage at this time of year can be especially challenging. Continue reading Time Your PR Right to Get the Most From It Over the Holidays
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.
Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn
Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners.
Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.
While this can be frustrating to those of us who work hard to ensure we put integrity first, sometimes we have only our fellow public relations people to blame. When they promise what they can’t deliver, it can give us all a bad name. Continue reading 5 Things You Should Never Hear a PR Person Say
Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?”
Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I hear talk of their demise, I always feel as if it’s coming from someone who’s just tired of writing press releases.
While I DO believe in the value of press releases and reports of its death are greatly exaggerated, the truth is, you don’t always need to write one whenever you have news to announce, as my recent piece for Muck Rack discusses.
But, even if you don’t really need one, it can be valuable to write one anyway. What do I mean? Let me give you an example. Continue reading You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway
As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients.
What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when I’m at my happiest, delving deeper into topics that are of interest to me and my PR brethren.
So, in that spirit, I wanted to share a round-up of my favorite pieces I worked on this year. Continue reading My Favorite Posts of 2017
The holidays are indeed upon us.
While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging.
In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be tuned out to our news, but many reporters are also out of the office enjoying holiday time with their loved ones. And, adding yet another hurdle, one reporter I just spoke with mentioned that the holiday changes his newspaper’s production schedule.
Considering your schedule, the reporter or publication’s schedule and your target audience’s schedules, PR timing over the holidays can definitely present a conundrum.
So, if you have news you must pitch over the holidays, what’s a PR pro suggest you do? Continue reading How to Time Your PR Efforts Over the Holidays
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks.
In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us?
Continue reading How to write PR pitches journalists will be thankful for
