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PR Tips to Help You Land Media Coverage

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.

Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find ideas and sources for stories. Let’s take a look at the most recent results, which were recently released.

Whether you’re doing your own PR or working with an in-house team, a consultant or an agency, these findings will help you understand how reporters work and what you can do to help increase the odds that your story or news is covered.

**What Do Reporters Really Want?**

Here’s the Who, Where, When, What, Why and How to help you perfect your earned media outreach.

Continue reading PR Tips to Help You Land Media Coverage

Journalists Sound Off on How PR Pros Can Improve Media Pitches

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side.

Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they want – and need – to do a better job of landing earned media coverage on behalf of clients.

We know that securing stories is more difficult than ever (the struggle IS real), but sometimes, those who practice public relations can be their own worst enemies.

During a recent Twitter exchange with Ellen Chang, @EllenYChang, a journalist who writes for U.S. News and other national media outlets, I was surprised to learn of behaviors practiced by some PR practitioners that sabotage those relationships.

In the spirit of helping public relations pros improve their relationships with reporters – and in turn, their results for clients – here are some basic PR 101 tips for those who pitch stories, directly from Chang and a few others who offered tips.

Pitching Tips to Help Land Earned Media Coverage

Continue reading Journalists Sound Off on How PR Pros Can Improve Media Pitches

Is PR For Sale?

There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike.

PR appears to be for sale.

Publications selling articles. Organizations hawking awards. Broadcast media peddling placements.

Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have to explain that true earned media isn’t for sale.

True Earned Media Never Comes with a Guarantee

Continue reading Is PR For Sale?

Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

As we navigate these uncharted waters together, PR pros, we have questions.

One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?

As fellow public relations professionals continued to ask me about this – and I was also wondering – I decided to take the question to Twitter to ask journalists and communicators for their take.

The responses were mixed. Let’s look at some replies on both sides of the issue. Continue reading Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious. I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.

Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Time Your PR Right to Get the Most From It Over the Holidays

We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans.

While timing is always important in public relations, trying to get media coverage at this time of year can be especially challenging. Continue reading Time Your PR Right to Get the Most From It Over the Holidays

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn

5 Things You Should Never Hear a PR Person Say

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners.

Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

While this can be frustrating to those of us who work hard to ensure we put integrity first, sometimes we have only our fellow public relations people to blame. When they promise what they can’t deliver, it can give us all a bad name. Continue reading 5 Things You Should Never Hear a PR Person Say

You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?”

Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I hear talk of their demise, I always feel as if it’s coming from someone who’s just tired of writing press releases.

While I DO believe in the value of press releases and reports of its death are greatly exaggerated, the truth is, you don’t always need to write one whenever you have news to announce, as my recent piece for Muck Rack discusses.

But, even if you don’t really need one, it can be valuable to write one anyway. What do I mean? Let me give you an example. Continue reading You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

My Favorite Posts of 2017

As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients.

What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when I’m at my happiest, delving deeper into topics that are of interest to me and my PR brethren.

So, in that spirit, I wanted to share a round-up of my favorite pieces I worked on this year. Continue reading My Favorite Posts of 2017