The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume […]
The quality of writing is on the decline – 7 tips to make you a better writer Read More »
Yes, it’s here—the last quarter of 2017. The last three whooshed by quickly, didn’t they? As we head into Q4, it can be a good time for small businesses to take stock of where their marketing budgets were spent. Statistics show that while businesses are cutting back on traditional print
It’s Q4—is it time to check in on your marketing budget? Read More »
As I continue to come down from the “high” of attending Content Marketing World this past week, I’ve begun to process all the knowledge I drank in. If you’re not familiar with Content Marketing World (#CMWorld, for short), it’s a conference put on by the Content Marketing Institute in Cleveland,
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This Entrepreneur compilation of experts discussing marketing trends to avoid is packed with advice from some industry luminaries, such as Peter Shankman and Jim Joseph. But the quote that caught my attention was this one from Ilise Benun of Marketing-Mentor.com: “I’m peeved most lately by all the people treating ‘content marketing’ like it’s brand
Content Marketing Isn’t New — And It’s Not for Everyone Read More »
Ah, spring is here at last! Spring is the time of year when our thoughts turn to freshening up our homes, cleaning out our closets, and by the way, have you checked out that cluttered garage lately?! All kidding aside, while spring cleaning your home may be on the top
Think Spring: Five Ways to Spruce Up Your PR and Marketing Efforts Read More »
Content marketing is a hot topic in 2014. Seems that while every company wants to do more content marketing, many are struggling to find the content. You need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer
Ideas to Feed Your Content Marketing Efforts Read More »
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
Content marketing: Decision makers prefer information from an article vs. an ad Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact: “A study by Roper
Content marketing: Decision makers prefer information from an article vs. an ad Read More »
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