As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top […]
8 Writing Tips and Takeaways from the Experts Read More »
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
Are you integrating PR, content marketing and social media for better results? Read More »
Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot. But the highlight for me is the people. Making those face-to-face connections is priceless. Yes, we live in a digital world. In fact, I was marveling recently at how many
Top 11 Things I Learned at Content Marketing World Read More »
This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World. Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom. What
9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World Read More »
For small business owners, marketing can be a quagmire. Many wonder, “What should I invest my time and money in? What will yield real results for my business?” While there are many marketing initiatives that require an investment of dollars, launching an email newsletter is something you can do for
How to launch an email newsletter for free right now Read More »
The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume
The quality of writing is on the decline – 7 tips to make you a better writer Read More »
As I continue to come down from the “high” of attending Content Marketing World this past week, I’ve begun to process all the knowledge I drank in. If you’re not familiar with Content Marketing World (#CMWorld, for short), it’s a conference put on by the Content Marketing Institute in Cleveland,
7 Takeaways from Content Marketing World Read More »
You have your accounts on Facebook, Twitter, LinkedIn and the list goes on. Now, you need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer or employee communications—but where do you get this content? Who creates it?
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