Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world.
Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in Sept. 2018. As we head into a new year, I like to ask some of our guests the advice they might give to other freelancers.
Here’s what our expert guests had to say.
14 Tips for Freelancers from #FreelanceChat Guests
Continue reading 14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021
As we prepare to enter a new year, we all wonder what lies ahead.
2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021?
I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?
Here’s what they had to say.
Advice for Digital Marketing in 2021
Continue reading 21 Influencers Share Stellar Advice for Digital Marketing in 2021
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes.
Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business or making a purchase from it[i]. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Further, 28% say it’s likely they won’t build one in the future.
It’s time for that to change. Continue reading Why Small Businesses Need to Invest in Their Digital Presence
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious. I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.
Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear.
We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.
But, beyond the initiatives that skilled public relations practitioners generally handle, they bring something else to the table.
How a skilled PR consultant can help keep you out of trouble
Whether they know it or not, companies without PR counsel are taking a risk. They could be one bad decision away from a crisis.
If you work with a public relations consultant on a regular basis, he or she can help advise you on any number of matters. And avoiding trouble is always better than trying to do damage control.
Here are some examples: Continue reading Caution Ahead: How a Good PR Pro Helps You Avoid Trouble
Some people just don’t know when to STOP talking.
Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet.
In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from talking a little less.
Now they’re are embroiled in crises of their own making.
This phenomenon has many PR pros shaking their heads. A question some of us find ourselves asking: Why create a crisis for yourself? Continue reading How Talking TOO Much Can Create a Crisis Where There is None
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.
Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand.
Here we go: Continue reading PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?”
The truth is, a lot! The trick is figuring out the most effective way to leverage PR to make it work for you.
For example, I’ve worked with many companies in these markets who have interesting stories to tell. What they needed help with was unearthing these stories, then figuring out the best channels to use to get them out.
“You need to not only create great content, you need to make sure people see it,” says Jay Scheer of Thomasnet.com. “Too many manufacturing companies seem content waiting and waiting for those prospects to magically find their websites, pick up the phone, and sign on the dotted line.”
Traditionally, manufacturing companies have turned somewhat of a blind eye to marketing and PR. But, “As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” said a recent article in Crain’s Chicago Business.
What PR approaches work for manufacturing businesses?
For manufacturers who want to take advantage of public relations, here are seven ways to get started: Continue reading 7 Ways Manufacturing Companies Can Take Advantage of PR