I talk A LOT about thought leadership. It’s something I work on with every client. Why do I think it’s so important? It’s always helped companies stand out from competitors—because sharing unique points of view and expertise is what customers look for when making a buying decision. At a time when trust […]
How Thought Leadership Transforms Your PR Approach Read More »
We’ve all seen it. The endless posts about traditional search (SEO) versus AI-driven search (GEO, AEO, AIO – or whatever acronym they happen to be calling it today). If you look at LinkedIn, you’d think that everything we know about PR and search has changed. Is SEO dead? (No, it’s
Why Is PR Crucial for Improving SEO and GEO? Read More »
If you’ve ever wondered about the power of public relations and how it works to benefit your company, you probably have some questions. Maybe you’ve engaged in some PR initiatives in the past. Perhaps you’ve sent out a press release or two. You may have worked with a PR agency
Answers to 13 of the Most Burning PR Questions Read More »
Are you including trade publications in your PR strategy? Here are four reasons you should: 1) Your customers and your prospects are most likely looking at trade publications when they’re researching vendors to work with and buy from. 67% of executives surveyed say that having a presence in trade media
Why Trade Publications Should Be Part of Your B2B PR Strategy Read More »
What is a PR consultant and why might you consider hiring one? A PR consultant, sometimes also known as a public relations consultant or freelance PR consultant, is a standalone provider of services related to marketing and communications. They differ from resources like agencies in that they generally work on
What Is a PR Consultant? Read More »
It’s graduation season, that time of year when many new PR pros are entering the world of work. When you’re new to public relations, your head may be spinning as there’s so much to learn. To help, I’m sharing some PR advice that may not be taught in class but
11 Things I Wish I’d Known Starting Out in PR Read More »
We know that people choose to do business with those they know, like and trust. Recently, the annual Edelman Trust Barometer was released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries. Which do you think
Why Building Trust Should Be at the Top of Your PR Priority List Read More »
I’ll admit, I’ve been a bit skeptical about how AI is changing the work of PR and communications professionals. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing?
5 PR Tips to Help Companies to Shine in AI-Based Search Results Read More »
It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But – it’s really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025
25 Marketing and PR Experts Share Their Best Advice for 2025 Read More »
Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some
PR in 2025: 11 Points to Help You Plan Strategically Read More »
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