Ah, the flowers are coming up, the weather is getting warmer and all thoughts turn to spring! With spring comes spring cleaning. Maybe it’s time to freshen up your PR initiatives, as well. What are some fresh ideas you can bring to your public relations planning? Here are some thoughts: […]
Spring is here—is it time to “freshen up” your ideas about PR? Read More »
When I saw the recent comments from Marissa Mayer, CEO of Yahoo, about employees working from home, I must admit I was at a loss: https://abclocal.go.com/kgo/story?section=news/business&id=9006273 This is a hot button issue for me. For years early on in my career, I struggled in my attempts to get my employers to
Working From Home a Problem? Start Your Own Business Read More »
Arbor Avenue Films Kickstarter Campaign Goes Over the Top! The Star and the Snowman Kickstarter campaign met its goal $8,000 with two+ days to spare and went over $9,400 total! Now, the filmmakers will work to shoot the necessary winter scenes in Ohio and plan for the rest of the
Arbor Avenue Films Kickstarter Campaign Goes Over the Top! Read More »
I’m helping client Arbor Avenue Films promote its crowdfunding campaign for the team’s latest project, “Star and the Snowman.” Here are some of the news stories about this talented team of Columbus filmmakers. And if you want to help spread the word, you can follow the campaign on Kickstarter
Crowdfunding campaign for “Star and the Snowman” in the news! Read More »
It’s no secret that many are overwhelmed by social media. I recently saw a tip advising small businesses who’ve avoided social media to date to choose an outlet that fits their type of business/target market to focus on. Great advice, as it seems many small businesses (and larger ones,
Of Small Businesses and Social Media… Read More »
So pleased to be part of the Columbus Chapter of the American Marketing Association! We have a record number of attendees registered for the AMA’s Achievement in Marketing Awards this Fri., Jan. 18 at 5:30 p.m. The keynote speaker is Paul Smith of P&G, author of Lead with a Story,
Excited to be part of AMA’s Achievement in Marketing Awards this Fri., Jan. 18! Read More »
This week was an interesting one for PR pros, as we faced challenges due to a number of current events that came together to create a “perfect storm” for those of us who regularly pitch reporters on behalf of our clients. Even last week, I had received feedback from reporters
In Honor of Halloween: A “Scary” Week for PR Read More »
I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong, https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients
From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR? Read More »
Want to stop procrastinating? See my tip in this blog post (#23): Stop Procrastination: Slay This Business Beast Now https://spirited-solutions.com/stop-procrastination-slay-this-business-beast-now/ 23. Just Get Started! My top tip to whip procrastination? Just get started. Whether it’s writing something or starting a new project, if you just force yourself to start
See Michelle’s tip featured in this blog post on procrastination Read More »
Everyone knows that media attention is usually a GOOD thing! But, what do you do if you’re lucky enough to get a reporter interested in your story? The truth is that many companies might not know how to handle a media opportunity if they were fortunate enough to land one.
Handling Media Opportunities: Media Training 101 Read More »
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