Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year. […]
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
Yes, this is me with two baby cheetahs! I attended the National Association of Women Business Owners luncheon a few days ago where the guest speaker was Suzi Hanna, wife of Jack Hanna of the Columbus Zoo. She brought with her not only a leopard, a penguin and a bearcat,
All in a Day’s Work — Lunching with Baby Cheetahs Read More »
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
Four Reasons to Include PR in Your 2014 Marketing Budget Read More »
With Thanksgiving upon us, here are some things I’m thankful for in my business: 1) For clients who make it a pleasure to come to work each day. 2) For colleagues who are supportive of me personally and professionally and keep me in mind when I can be of help
Things I’m Thankful For…. Read More »
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
Reporters Want Images with Press Releases – But What Images Should You Include? Read More »
When it comes to PR, there are a myriad of approaches to media relations. Your approach can determine whether you get “treats,” in the form of coverage—or “tricks,” in the form of no response—or maybe simply, “no.” So, in the spirit of helping you get some “treats,” here are some
In Honor of Halloween—Are Your PR Tactics Scary? Read More »
Has it really come to this? I was recently talking with a colleague who also owns a service-based business over lunch when he mentioned he’d realized that when he met with prospective clients to discuss how his service could benefit them, he’d started to consider what types of marketing budget
PR or Coffee Mugs? Read More »
I was fortunate to see Peter Shankman speak live and in person Weds. night at a fabulous event honoring women in small business sponsored by the Women’s Small Business Accelerator here in Columbus. Peter talked about simple ways to improve customer service (based on his new book, Nice Companies Finish
What Peter Shankman Has to Say About Ways that Every Small Business Can Improve Read More »
I’ve been following Peter Shankman for a number of years now…you know, Peter Shankman–the founder of HARO, author of three books and founder of numerous companies, who makes frequent appearances on national TV news programs like CNN and Fox News? Peter’s making a rare appearance here in Columbus this Weds.,
THE Peter Shankman in Columbus this Weds., Oct. 9! Read More »
This article appeared in This Week paper re: my board appointment for the Columbus AMA–just practicing what I preach by doing my own PR!
As featured in This Week paper: Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
