Today, I was thinking about what matters most when it comes to PR. If you’re considering PR for your company, product or service, what should you look for in a PR practitioner? Of course, there’s always a great deal of debate about what qualities and credentials are most important. Here’s […]
What Matters Most In a PR Practitioner? Read More »
Today’s blog post is in honor of Father’s Day. Back before being an entrepreneur was in vogue, I grew up in a household where neither parent went to work at an office every day. Both my parents were entrepreneurs, launching their own businesses. My father was well-known in our city
How My Dad Inspired Me to Start My Own Business Read More »
May roared by and we’re now into June and summer…not long ago, it felt as though the long winter would never end. As we change seasons, it’s a good time to assess what we’re doing to further our small businesses. I don’t know about you, but I feel as though
Does a Change of Season Signal a Time for a Change in Strategies? Read More »
“The press release is obsolete,” they said. “It’s lived its useful life. It’s dead.” I can’t recall how many times I’ve read about the death of the press release in the past year. Yet, I’ve always believed in press releases to help companies get the word out. And today, I
Press Releases – Alive, Well and Working to Do Their Job Of Getting the News Out Read More »
This weekend, I had the opportunity to attend the American Marketing Association Leadership Summit in Chicago. Along with great networking and the chance to bond with my fellow board members, I learned some things. Here, in no particular order, are my top five takeaways (there were lots more, but I
I saw this piece about the job of a newspaper reporter now being ranked as the second worst career in the nation: https://www.mediabistro.com/fishbowlny/newspaper-reporter-now-only-second-worst-career_b210383 This is something for PR peeps to keep in mind as they pitch. We need to take it easy on those overwrought reporters. Yes, sure, sometimes we
Newspaper Reporter Now Ranks as Second Worst Career Read More »
Ah, spring is here at last! Spring is the time of year when our thoughts turn to freshening up our homes, cleaning out our closets, and by the way, have you checked out that cluttered garage lately?! All kidding aside, while spring cleaning your home may be on the top
Think Spring: Five Ways to Spruce Up Your PR and Marketing Efforts Read More »
Introducing…drum roll, please…our new logo! Very exciting! We’ll be rolling this out across the board, but I couldn’t wait to share it here. A big thank you to Caring Marketing for their work on this!
Garrett Public Relations has a new logo! Read More »
When I set own to start my own public relations consulting business 15 years ago, I didn’t really know what to expect. My first solo venture was both exciting and terrifying…I’d laid the foundation for months, even years, prior to hanging out my shingle. I’d talked to other solopreneurs about
Celebrating 15 Years of Bliss! Read More »
I had the pleasure of speaking to a group of small business owners yesterday. After the talk, one attendee came up to tell me how much she appreciated my openness and honesty, as far as sharing information. I’ve learned that sharing information openly is a key to being of value
TMI–Is There Such a Thing When It Comes to Your Business? Read More »
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