The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent public relations plans, timing over the holidays has to be taken into consideration. Not only might potential readers be tuned out to […]
Doing PR over the holidays? What you need to know about timing Read More »
For small business owners, marketing can be a quagmire. Many wonder, “What should I invest my time and money in? What will yield real results for my business?” While there are many marketing initiatives that require an investment of dollars, launching an email newsletter is something you can do for
How to launch an email newsletter for free right now Read More »
The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume
The quality of writing is on the decline – 7 tips to make you a better writer Read More »
Yes, it’s here—the last quarter of 2017. The last three whooshed by quickly, didn’t they? As we head into Q4, it can be a good time for small businesses to take stock of where their marketing budgets were spent. Statistics show that while businesses are cutting back on traditional print
It’s Q4—is it time to check in on your marketing budget? Read More »
Last night was the first of three presidential debates between Donald Trump and Hilary Clinton. Millions watched as the candidates went head to head on issues affecting our country. But, for those of us in the audience who communicate for a living, we were probably watching as much for the
6 Communication Lessons from the Presidential Debate Read More »
As I continue to come down from the “high” of attending Content Marketing World this past week, I’ve begun to process all the knowledge I drank in. If you’re not familiar with Content Marketing World (#CMWorld, for short), it’s a conference put on by the Content Marketing Institute in Cleveland,
7 Takeaways from Content Marketing World Read More »
This week while scanning the news, I saw an article that struck a chord. It talked about the Columbus startup scene and how startups here don’t often get featured in major tech publications like TechCrunch—because they don’t reach out to TechCrunch. The article was based on thoughts shared by TechCrunch
Do Midwest Startups Have a PR Problem? Read More »
I just came back from vacation. I went to one of my favorite places—the beach. While I was there, I had some time to think. I started thinking about relationships. More to the point, I started reflecting about business relationships. We always have to keep in mind—no matter how busy
Nurture Your Relationships to Grow Your Business Read More »
Ah, summer…a time for getting outside to enjoy the warm, sunny days with picnics, margaritas and relaxing by the pool…but, what about your PR plans? Summer can be a challenging time if you have PR initiatives that need to move forward. With many reporters on vacation, your media outreach can
So, you’ve decided you need some outside PR help for your business. But, what kind of help do you need? Of course, in the world of outsourcing, one size does NOT fit all. If you’re thinking of hiring external support, there are always options. Agencies, subcontractors, PR consultants (sometimes known
Why Hire a PR Consultant? Read More »
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