We know that people choose to do business with those they know, like and trust. Recently, the annual Edelman Trust Barometer was released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries. Which do you think […]
Why Building Trust Should Be at the Top of Your PR Priority List Read More »
I’ll admit, I’ve been a bit skeptical about how AI is changing the work of PR and communications professionals. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing?
5 PR Tips to Help Companies to Shine in AI-Based Search Results Read More »
It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But – it’s really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025
25 Marketing and PR Experts Share Their Best Advice for 2025 Read More »
Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some
PR in 2025: 11 Points to Help You Plan Strategically Read More »
Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to
5 Secrets to Stand Out and Become a Media Darling Read More »
When you work in public relations, you often hear the same questions. “What does it take to get started with PR?” “How long does it take PR to work?” “Do I really need to use a media database or a wire service?” I recently led a webinar for Notified with hundreds of attendees (ICYMI,
Answers to 11 of the Most Frequently Asked PR Questions Read More »
Something has struck me as I’ve been talking to prospective clients recently. It seems as though a fair number of companies are relying on social media to get the word out about their news. As we discuss adding PR to their efforts, I’m surprised to learn that they’ve been using social media as
Why Social Media Isn’t a Substitute for a PR Program Read More »
Have you ever gotten an unexpected call or email from a reporter? What did you do first? If you answered, “Panic!” – you’re not unlike many clients I’ve encountered. Reputation management is all about proactively handling media requests, whether or not they were anticipated. Why is our first response to
Got an Unexpected Call from a Reporter? Don’t Panic – Do This Instead Read More »
The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t
How to Use Outside-the-Box PR Ideas to Attract More Media Attention Read More »
My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s
B2B PR That Gets Results, My New Book, Is Available Now Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
