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How to Build Trust – 10 Lessons from Content Marketing World

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As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

The overarching theme that stands out to me is – TRUST. Trust must exist for any transactions to take place. But how do we as content marketers, public relations professionals and social media managers work to establish that trust that we seek with our audiences?

Here are 10 of the lessons I learned at CMWorld related to trust: Continue reading How to Build Trust – 10 Lessons from Content Marketing World

7 of the Best – and Worst – PR Plays in 2018

Best and worst PR moments

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.

Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

2019 public relations trends

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving.

Of all the things PR pros can expect in 2019, change seems to be the only constant.

Keeping up with the vicissitudes can be difficult for public relations practitioners no matter what stage of their careers they may be in.

As we head into a new year, what trends should PR pros be watching to try to stay on top of all this change? Here are a few. Continue reading 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More