The Latest

12 Ways to Leverage PR to Fill Seats at Your Events

Are you promoting your events

Events. Each month, there are hundreds, thousands of events taking place locally, regionally and nationally.

It’s clear that event marketing is on the rise. 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals[i]. Two-thirds of those surveyed say they plan to increase spending on live events in 2019.

Why are events so popular? They allow face-to-face interaction, which is vital as companies try to build that human connection with their customers and foster a sense of community.

With the uptick in the number of events, why is it that you often hear of them AFTER they happen? Or maybe you never hear about them at all.

Is Your Event a Well-Kept Secret? Continue reading 12 Ways to Leverage PR to Fill Seats at Your Events

How to Build Trust – 10 Lessons from Content Marketing World

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As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

The overarching theme that stands out to me is – TRUST. Trust must exist for any transactions to take place. But how do we as content marketers, public relations professionals and social media managers work to establish that trust that we seek with our audiences?

Here are 10 of the lessons I learned at CMWorld related to trust: Continue reading How to Build Trust – 10 Lessons from Content Marketing World

Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

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The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear.

We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.

But, beyond the initiatives that skilled public relations practitioners generally handle, they bring something else to the table.

How a skilled PR consultant can help keep you out of trouble

 Whether they know it or not, companies without PR counsel are taking a risk. They could be one bad decision away from a crisis.

If you work with a public relations consultant on a regular basis, he or she can help advise you on any number of matters. And avoiding trouble is always better than trying to do damage control.

Here are some examples: Continue reading Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

How Talking TOO Much Can Create a Crisis Where There is None

Media interview tips

Some people just don’t know when to STOP talking.

Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet.

In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from talking a little less.

Now they’re are embroiled in crises of their own making.

This phenomenon has many PR pros shaking their heads. A question some of us find ourselves asking: Why create a crisis for yourself? Continue reading How Talking TOO Much Can Create a Crisis Where There is None

7 of the Best – and Worst – PR Plays in 2018

Best and worst PR moments

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.

Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

2019 public relations trends

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving.

Of all the things PR pros can expect in 2019, change seems to be the only constant.

Keeping up with the vicissitudes can be difficult for public relations practitioners no matter what stage of their careers they may be in.

As we head into a new year, what trends should PR pros be watching to try to stay on top of all this change? Here are a few. Continue reading 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

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While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn