Happy Book-iversary to my book, š2š šš šš”šš šššš¬ ššš¬š®š„šš¬ š„³ Yes, the book is turning two! To šššššššš who has bought the book ā THANK YOU so much! And to those whoāve been kind enough to review it (reviews help more people see the book), post about it on […]
Happy Book-iversary to my book, B2B PR That Gets Results Read More Ā»
2026 is the year toĀ go all-in on PR.Ā Yes, of course, someone like me ā a PR consultant who has seen the power of public relations work for her clients ā would say that. But let me tell you why I say thisĀ now. Public relations has always played a vital role
In the Age of Deepfakes and Misinformation, PR Is Now a Must-Have Read More Ā»
Iām fortunate to talk withĀ a lot ofĀ smartĀ people on my video podcast, PR Explored. Theyāre experts in their fields and always share helpful, practical advice.Ā In case youāve missed these interviews, Iāve pulled some insight from 26 of my guests to helpĀ as you prepare your marketing and PR plans for 2026.
26 Must-Read Insights from PR Explored Guests for 2026 Read More Ā»
I talk A LOT aboutĀ thought leadership. Itās something I work on with every client. Why do I think itās so important? Itās always helped companies stand out from competitorsābecause sharing unique points of view and expertise is what customers look for when making a buying decision. At a time whenĀ trust
How Thought Leadership Transforms Your PR Approach Read More Ā»
Weāve all seen it. The endless posts about traditional search (SEO) versus AI-driven search (GEO, AEO, AIO ā or whatever acronym they happen to be calling it today). If you look at LinkedIn, youād think that everything we know about PR and search has changed. Is SEO dead? (No, itās
Why Is PR Crucial for Improving SEO and GEO? Read More Ā»
If you’ve ever wondered about the power of public relations and how it works to benefit your company, you probably have some questions. Maybe you’ve engaged in some PR initiatives in the past. Perhaps you’ve sent out a press release or two. You may have worked with a PR agency
Answers to 13 of the Most Burning PR Questions Read More Ā»
What is a PR consultant and why might you consider hiring one? A PR consultant, sometimes also known as a public relations consultant or freelance PR consultant, is a standalone provider of services related to marketing and communications. They differ from resources like agencies in that they generally work on
What Is a PR Consultant? Read More Ā»
We know that people choose to do business with those they know, like and trust. Recently, the annualĀ Edelman Trust BarometerĀ was released. Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. This year, Edelman surveyed 33,000 respondents across 28 countries.Ā WhichĀ do you think
Why Building Trust Should Be at the Top of Your PR Priority List Read More Ā»
Iāll admit, Iāve been a bit skeptical about how AI is changing the work of PR and communications professionals. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing?
5 PR Tips to Help Companies to Shine in AI-Based Search Results Read More Ā»
It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But ā itās really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025
25 Marketing and PR Experts Share Their Best Advice for 2025 Read More Ā»
Michelle's B2B PR Book is AVAILABLE NOW!
