Leftovers are part of the holidays…after those big dinners, there are bound to be some goodies left to gobble up. But what about your budget leftovers? December is the time to spend any of your remaining budget, but what’s the best way to allocate those dollars? If you’re thinking about …
Budget Leftovers? Why Not Spend Them on a Helping of PR? Read More »
With Thanksgiving upon us, today’s blog post focuses on how to make sure your next media pitch isn’t a “turkey”
There’s an old adage, “There’s no such thing as bad publicity.” I wonder if the Uber PR team would agree?
Press releases are the perfect vehicle to give a quick overview of the details of your news or event. So why are they so underutilized?
If you’re a micropreneur, chances are you’re trying to do it all…but does that really make sense?
If you’re still in a state of social media “paralysis,” try these tips to get moving and take advantage of this free method to market your business.
As we near Halloween, one of my favorite holidays, here are six PR “horrors” to be on the lookout for: Your pitch may not be read—or even opened: No matter how much time you spend researching, interviewing and writing your pitch, PR peeps have no idea if the email will …
PR and communications pros have a lot of complaints about reporters. Rest assured that reporters have just as many complaints about them, if not more. How can PR pros and communicators bridge the gap and make the relationship more harmonious? Thinking like a reporter is a good start. Here are …
If you’ve ever struggled to write a press release–or wanted to write one but didn’t know where to start–this webinar’s for you! Tune in Friday, Sept. 19 for this free webinar hosted by Teresa Cleveland of The Entrepreneur’s Toolbox to learn more about writing a press release you can then …
Need to write a press release? Catch me on this webinar Friday, 9/19! Read More »
This Entrepreneur compilation of experts discussing marketing trends to avoid is packed with advice from some industry luminaries, such as Peter Shankman and Jim Joseph. But the quote that caught my attention was this one from Ilise Benun of Marketing-Mentor.com: “I’m peeved most lately by all the people treating ‘content marketing’ like it’s brand …
Content Marketing Isn’t New — And It’s Not for Everyone Read More »
