While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros …
Journalists Sound Off on How PR Pros Can Improve Media Pitches Read More »
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what …
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
