The Latest

14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021

tran-mau-tri-tam-tZnbakTUcTI-unsplash

Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world.

Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in Sept. 2018. As we head into a new year, I like to ask some of our guests the advice they might give to other freelancers.

Here’s what our expert guests had to say.

14 Tips for Freelancers from #FreelanceChat Guests

Continue reading 14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021

Making 2021 Marketing Plans Knowing That Change Is the Only Constant

markus-winkler-EcgyryGygeE-unsplash

The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered?

This time of year, many marketers make predictions on what businesses should focus on as we face the new year. But in this instance, can we even begin to predict what lies ahead?

Instead, let’s take a look at what we do – and don’t – know that can help us construct our best marketing plan.

What We DO Know As We Make 2021 Marketing Plans

Continue reading Making 2021 Marketing Plans Knowing That Change Is the Only Constant

21 Influencers Share Stellar Advice for Digital Marketing in 2021

loading-bar-5514287_1920

As we prepare to enter a new year, we all wonder what lies ahead.

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021?

I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?

Here’s what they had to say.

Advice for Digital Marketing in 2021

Continue reading 21 Influencers Share Stellar Advice for Digital Marketing in 2021

Writing for SEO – How Important Is It For Your Small Business?

pablo - 2020-09-27T110558.959

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. In fact, a study found that one in four businesses say they’re not at all or only vaguely familiar with SEO.

Let’s start by saying that no matter who you listen to, they probably don’t have all the answers. And if you ask a different “expert,” you’ll probably get a different answer.

If you’re paying someone to provide SEO services, the proof is in the pudding. If you’re getting results (i.e., ranking higher), their approach is most likely working.

But, for the rest of us, who may be trying to figure out how to write in a more SEO-friendly way without hiring an SEO expert, what should we be doing to help optimize our copy?

The Truth About Writing for SEO Continue reading Writing for SEO – How Important Is It For Your Small Business?

Why Small Businesses Need to Invest in Their Digital Presence

morning-brew-HPEFY5R2XQQ-unsplash

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes.

Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business or making a purchase from it[i]. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. Further, 28% say it’s likely they won’t build one in the future.

It’s time for that to change. Continue reading Why Small Businesses Need to Invest in Their Digital Presence