Measurement. The mere mention of it can cause a public relations pro to shudder.
Whether PR pros work in-house or on the agency or consulting side, the question, “How can we measure results?” always comes up – but the answers aren’t always clear.
On September 4, Johna Burke, CEO and global managing director of AMEC (the International Association for Measurement and Evaluation of Communication), joined me to discuss why measurement in PR isn’t optional – it’s a must.
How can PR pros better measure results and provide insight to their clients and the C-Suite? We discuss how to approach this in a way that will help our clients see the value of our work.
