Reputation management, defined as a systematic, program-based approach to managing an organization’s image, brand, and standing among peers and competitors, is a key part of a public relations practitioner’s role. It’s often considered a soft metric, sometimes overlooked or devalued by the leadership team. But recent findings show that reputation DOES carry
Investing in Reputation Management: What’s It Really Worth? Read More »
Public relations is often viewed as a “nice-to-have” element in your marketing program. If the budget is available, a company may invest in PR around a product launch or other initiative. But building – and maintaining – momentum requires more than a once-in-a-while effort. The trouble is that, if a company doesn’t
Building Momentum in PR: Why Is Consistency Important for Success? Read More »
2026 is the year to go all-in on PR. Yes, of course, someone like me – a PR consultant who has seen the power of public relations work for her clients – would say that. But let me tell you why I say this now. Public relations has always played a vital role
In the Age of Deepfakes and Misinformation, PR Is Now a Must-Have Read More »
I talk A LOT about thought leadership. It’s something I work on with every client. Why do I think it’s so important? It’s always helped companies stand out from competitors—because sharing unique points of view and expertise is what customers look for when making a buying decision. At a time when trust
How Thought Leadership Transforms Your PR Approach Read More »
We’ve all seen it. The endless posts about traditional search (SEO) versus AI-driven search (GEO, AEO, AIO – or whatever acronym they happen to be calling it today). If you look at LinkedIn, you’d think that everything we know about PR and search has changed. Is SEO dead? (No, it’s
Why Is PR Crucial for Improving SEO and GEO? Read More »
If you’ve ever wondered about the power of public relations and how it works to benefit your company, you probably have some questions. Maybe you’ve engaged in some PR initiatives in the past. Perhaps you’ve sent out a press release or two. You may have worked with a PR agency
Answers to 13 of the Most Burning PR Questions Read More »
I’ll admit, I’ve been a bit skeptical about how AI is changing the work of PR and communications professionals. We know there is an impact, but is it a positive one? If public relations practitioners are leaning on generative AI to do their writing (and hence their thinking), can that be a good thing?
5 PR Tips to Help Companies to Shine in AI-Based Search Results Read More »
It’s that time of year again. Time for experts to make predictions about what to expect in 2025. But – it’s really difficult (if not impossible) to predict what lies ahead. This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025
25 Marketing and PR Experts Share Their Best Advice for 2025 Read More »
Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some
PR in 2025: 11 Points to Help You Plan Strategically Read More »
Media relations plays a major role in my PR work for clients. It’s always evolving, but recently, I’ve noticed a new trend. Reporters are having a harder time finding sources. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to
5 Secrets to Stand Out and Become a Media Darling Read More »
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