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7 of the Best – and Worst – PR Plays in 2018

Best and worst PR moments

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.

Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

2019 public relations trends

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving.

Of all the things PR pros can expect in 2019, change seems to be the only constant.

Keeping up with the vicissitudes can be difficult for public relations practitioners no matter what stage of their careers they may be in.

As we head into a new year, what trends should PR pros be watching to try to stay on top of all this change? Here are a few. Continue reading 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

AI and PR image

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn