This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Continue reading PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster
Welcome to the PR Crisis of the Week post, where I provide an overview of brands who found themselves in the midst of a PR meltdown.
This week’s column includes Papa John’s, In-N-Out Burger and Bloomberg.
Were there other crises this week? You bet. But we only have room for so many here (or this would be a full-time job). Continue reading PR Crisis of the Week: Papa John’s, In-N-Out Burger and Bloomberg
It’s that time again. Time for the PR Crisis of the Week.
This week, the choices were…well, there was little choice, because it’s been quite a week. Continue reading PR Crisis of the Week: POTUS, Ohio State and Verizon
Welcome to our weekly PR Crisis of the Week roundup.
When I started this effort about a month ago, I was concerned that there might not be enough crises in the news to write about each week. My fears were unfounded, as once again this week, we have a plethora of candidates to choose from.
Here are the brands that made this week’s list: Continue reading PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches
It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week.
Which brands are in the hot seat?
Continue reading PR Crisis of the Week: American, Wells Fargo and USC
In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode.
The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day (McDonald’s lucked out this week, because it also had a crisis – coffee with cleaning fluid, anyone?), but this week’s contenders include: Continue reading PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle
Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception.
On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please):
PR Crises of the Week
This week, the list includes: Continue reading This Week in Crisis PR
Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot.
But the highlight for me is the people. Making those face-to-face connections is priceless.
Yes, we live in a digital world. In fact, I was marveling recently at how many people I “know”—but have never met in person, or even spoken to on the phone. While I value those relationships, there is just something about actually being able to make that personal connection with someone.
TrackMaven had one of the best vendor booths at this year’s Content Marketing World with its “See What Sticks” marketing target, complete with spaghetti to throw.
Beyond that, here are my top 11 takeaways from my time at #CMWorld: Continue reading Top 11 Things I Learned at Content Marketing World
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how many small businesses still don’t have a website.” And yes, I was shocked.
I’ve seen research like this before, and on one hand, it isn’t hard to believe. Small business owners are strapped for time and funds–I get it. They’re overwhelmed by the demands placed on them, including not only sales but marketing, operations, business development, HR and the list goes on.
On the other hand, how can a small business NOT have a site? It is simply a must for any business today. Even if you’re not selling anything online, a site is the hub of all digital marketing activity—social media, content marketing, PR, advertising and SEO. Where is the first place many will go when they look for a product or service? Online. If you’re not there, they may not bother to seek you out–and go elsewhere.
Continue reading Yes, You Need A Website For Your Small Business
Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations.
But, not everyone is celebrating.
The past couple of months has been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United. All these brands have had major missteps that became headline news.
While we may cringe when we hear these tales of corporate missteps, there may be a silver lining. These mistakes present an opportunity to talk about how PR, specifically crisis communications planning, can help in times of trouble. Continue reading Why you should create a crisis communications plan BEFORE you need one