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What PR Pros Need to Know About AI: A Conversation with Christopher Penn

AI and PR image

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn

PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle

SOS

In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode.

The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day (McDonald’s lucked out this week, because it also had a crisis – coffee with cleaning fluid, anyone?), but this week’s contenders include: Continue reading PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle