The Latest

You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

writing press release

Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?”

Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I hear talk of their demise, I always feel as if it’s coming from someone who’s just tired of writing press releases.

While I DO believe in the value of press releases and reports of its death are greatly exaggerated, the truth is, you don’t always need to write one whenever you have news to announce, as my recent piece for Muck Rack discusses.

But, even if you don’t really need one, it can be valuable to write one anyway. What do I mean? Let me give you an example. Continue reading You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway

8 great ways to show reporters some love

how to show journalists some love

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you.

If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches that aren’t a fit, are filled with jargon and aren’t accompanied by data or images that help tell the story.

So, what can we do to improve our relationships with journalists?

Here are some ways you can make journalists feel special this month and EVERY month

Continue reading 8 great ways to show reporters some love