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What PR Pros Need to Know About AI: A Conversation with Christopher Penn

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While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn

PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches

PR Crisis of the Week

Welcome to our weekly PR Crisis of the Week roundup.

When I started this effort about a month ago, I was concerned that there might not be enough crises in the news to write about each week. My fears were unfounded, as once again this week, we have a plethora of candidates to choose from.

Here are the brands that made this week’s list: Continue reading PR Crisis of the Week: Cheerios, Monsanto, Bud Light and the Browns, and Florida Beaches

This Week in Crisis PR

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Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception.

On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please):

PR Crises of the Week

This week, the list includes: Continue reading This Week in Crisis PR

9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World

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This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World.

Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom.

What speakers and trends stand out at this year’s event? Here are a few to watch: Continue reading 9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World

Yes, You Need A Website For Your Small Business

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I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how many small businesses still don’t have a website.” And yes, I was shocked.

I’ve seen research like this before, and on one hand, it isn’t hard to believe. Small business owners are strapped for time and funds–I get it. They’re overwhelmed by the demands placed on them, including not only sales but marketing, operations, business development, HR and the list goes on.

On the other hand, how can a small business NOT have a site? It is simply a must for any business today. Even if you’re not selling anything online, a site is the hub of all digital marketing activity—social media, content marketing, PR, advertising and SEO. Where is the first place many will go when they look for a product or service? Online. If you’re not there, they may not bother to seek you out–and go elsewhere.

Continue reading Yes, You Need A Website For Your Small Business

Why you should create a crisis communications plan BEFORE you need one

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Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations.

But, not everyone is celebrating.

The past couple of months has been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United. All these brands have had major missteps that became headline news.

While we may cringe when we hear these tales of corporate missteps, there may be a silver lining. These mistakes present an opportunity to talk about how PR, specifically crisis communications planning, can help in times of trouble. Continue reading Why you should create a crisis communications plan BEFORE you need one

It All Started with a Flying Machine

As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client.

When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas.

As I was preparing to leave my day job to go full-time as a solopreneur, I was fortunate to be introduced to one of these entrepreneurs, an inventor. What had he invented? A flying machine. For real. It was called SoloTrek and was a vertical take-off and landing aircraft based on ducted fan technology. (The two-person model, the DuoTrek, resembled the flying car that’s been in the news this week.)

Continue reading It All Started with a Flying Machine