It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” […]
20 Influencers Predict What Lies Ahead for Communicators in 2020 Read More »
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And
How to Build Trust – 10 Lessons from Content Marketing World Read More »
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is
6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World Read More »
When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? One option is to
How Contributed Articles Can Boost Your PR Program Read More »
As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top
8 Writing Tips and Takeaways from the Experts Read More »
This is one of my favorite times of the year. Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement. When people ask me why this conference is so impactful, I tell them
10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World Read More »
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to
7 Ways Manufacturing Companies Can Take Advantage of PR Read More »
As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients. What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when
My Favorite Posts of 2017 Read More »
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks. In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us? Here are
How to write PR pitches journalists will be thankful for Read More »
Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot. But the highlight for me is the people. Making those face-to-face connections is priceless. Yes, we live in a digital world. In fact, I was marveling recently at how many
Top 11 Things I Learned at Content Marketing World Read More »
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