For small business owners, marketing can be a quagmire. Many wonder, “What should I invest my time and money in? What will yield real results for my business?” While there are many marketing initiatives that require an investment of dollars, launching an email newsletter is something you can do for […]
How to launch an email newsletter for free right now Read More »
The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume
The quality of writing is on the decline – 7 tips to make you a better writer Read More »
Yes, it’s here—the last quarter of 2017. The last three whooshed by quickly, didn’t they? As we head into Q4, it can be a good time for small businesses to take stock of where their marketing budgets were spent. Statistics show that while businesses are cutting back on traditional print
It’s Q4—is it time to check in on your marketing budget? Read More »
Last night was the first of three presidential debates between Donald Trump and Hilary Clinton. Millions watched as the candidates went head to head on issues affecting our country. But, for those of us in the audience who communicate for a living, we were probably watching as much for the
6 Communication Lessons from the Presidential Debate Read More »
As I continue to come down from the “high” of attending Content Marketing World this past week, I’ve begun to process all the knowledge I drank in. If you’re not familiar with Content Marketing World (#CMWorld, for short), it’s a conference put on by the Content Marketing Institute in Cleveland,
7 Takeaways from Content Marketing World Read More »
This week while scanning the news, I saw an article that struck a chord. It talked about the Columbus startup scene and how startups here don’t often get featured in major tech publications like TechCrunch—because they don’t reach out to TechCrunch. The article was based on thoughts shared by TechCrunch
Do Midwest Startups Have a PR Problem? Read More »
Ah, summer…a time for getting outside to enjoy the warm, sunny days with picnics, margaritas and relaxing by the pool…but, what about your PR plans? Summer can be a challenging time if you have PR initiatives that need to move forward. With many reporters on vacation, your media outreach can
I recently wrote a piece for Muck Rack, “7 Questions NOT to Ask a Reporter,” which garnered some of the best feedback I’ve ever received. An editor at an industry publication actually took the time to write me about how much he enjoyed the piece—and how every new public relations
For New PR Grads—Advice from an Editor Read More »
Spring is my favorite time of year—the trees and flowers are blooming, and we finally get some warmer weather here in the Midwest. Another reason I celebrate spring is because it’s the anniversary of my business. This year, I celebrate 17 years of Garrett Public Relations. As my business turns
Start Before You’re Ready Read More »
Ah, spring is here at last. Nature is coming back to life. The birds are singing, the trees are blooming—and, our thoughts turn to….cleaning. Cleaning out closets, getting rid of clutter, sprucing up the yard…but, what about your business? For small businesses, marketing is a constant concern. Have you given
Spring marketing and PR spruce up Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
