The Latest

Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

markus-winkler-wpOa2i3MUrY-unsplash

It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out.

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion.

A very important question to ask yourself is: Are you really ready for PR?

Of course, as a PR pro, I want your answer to be yes, because I believe so strongly in the value of public relations as part of a thought leadership effort and digital marketing program. But sometimes, you may think you’re ready….when, in fact, you may not be.

PR can help a company capture a prospective customer’s eye – and it’s more credible than ads. 70% of consumers prefer getting to know a company via articles rather than ads. And digital PR is something every client is interested in.

As the PR market grows (10.2% growth was projected in 2021), it’s reasonable to expect that more companies than ever will consider embarking on a public relations program.

But – it does take some effort to get where you want to be.

10 Questions to Consider to Determine If You’re Ready for PR

Think you’re ready to try a PR push?

Here are 10 questions to ask yourself to determine if you’re truly prepared to start a public relations effort: Continue reading Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

Journalists Sound Off on How PR Pros Can Improve Media Pitches

headway-5QgIuuBxKwM-unsplash

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side.

Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they want – and need – to do a better job of landing earned media coverage on behalf of clients.

We know that securing stories is more difficult than ever (the struggle IS real), but sometimes, those who practice public relations can be their own worst enemies.

During a recent Twitter exchange with Ellen Chang, @EllenYChang, a journalist who writes for U.S. News and other national media outlets, I was surprised to learn of behaviors practiced by some PR practitioners that sabotage those relationships.

In the spirit of helping public relations pros improve their relationships with reporters – and in turn, their results for clients – here are some basic PR 101 tips for those who pitch stories, directly from Chang and a few others who offered tips.

Pitching Tips to Help Land Earned Media Coverage

Continue reading Journalists Sound Off on How PR Pros Can Improve Media Pitches

Proactive PR Versus Reactive PR: Which Should You Focus On?

pablo - 2021-03-14T161416.454

Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals.

Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” says a survey published by Wise Guy Reports. The report says the market is expected to grow at a CAGR (compound annual growth rate) of 7% from 2021, reaching $117.8 billion in 2023.

As PR pros everywhere will probably tell you, while this is good news, it’s not without its challenges. More competition for the attention of journalists makes it tougher to land earned media coverage for clients.

On that note, more than 42% of journalists reported receiving 11 to 100 pitches a day, and almost 5% receive 100+ email pitches per day, according to research conducted by Fractl.

As public relations pros, we have to discover which methods are most effective at catching a reporter’s eye. A solid media relations strategy should encompass proactive and reactive approaches to increase a client’s visibility. Let’s take a closer look at each, specifically as it pertains to media outreach. Continue reading Proactive PR Versus Reactive PR: Which Should You Focus On?

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Does your manufacturing company need PR

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers.

Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or PR. They may be wondering what to do to catch up with their internet-savvy competitors.

“As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” according to an article in Crain’s Chicago Business.

Buyers Are Changing

Continue reading 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

12 Ways to Leverage PR to Fill Seats at Your Events

Are you promoting your events

Events. Each month, there are hundreds, thousands of events taking place locally, regionally and nationally.

It’s clear that event marketing is on the rise. 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals[i]. Two-thirds of those surveyed say they plan to increase spending on live events in 2019.

Why are events so popular? They allow face-to-face interaction, which is vital as companies try to build that human connection with their customers and foster a sense of community.

With the uptick in the number of events, why is it that you often hear of them AFTER they happen? Or maybe you never hear about them at all.

Is Your Event a Well-Kept Secret? Continue reading 12 Ways to Leverage PR to Fill Seats at Your Events

How to Build Trust – 10 Lessons from Content Marketing World

IMG_5866

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

The overarching theme that stands out to me is – TRUST. Trust must exist for any transactions to take place. But how do we as content marketers, public relations professionals and social media managers work to establish that trust that we seek with our audiences?

Here are 10 of the lessons I learned at CMWorld related to trust: Continue reading How to Build Trust – 10 Lessons from Content Marketing World

5 Things You Should Never Hear a PR Person Say

PR pros, stop saying these 5 things

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners.

Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

While this can be frustrating to those of us who work hard to ensure we put integrity first, sometimes we have only our fellow public relations people to blame. When they promise what they can’t deliver, it can give us all a bad name. Continue reading 5 Things You Should Never Hear a PR Person Say