The Latest

Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First


It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out.

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion.

A very important question to ask yourself is: Are you really ready for PR?

Of course, as a PR pro, I want your answer to be yes, because I believe so strongly in the value of public relations as part of a thought leadership effort and digital marketing program. But sometimes, you may think you’re ready….when, in fact, you may not be.

PR can help a company capture a prospective customer’s eye – and it’s more credible than ads. 70% of consumers prefer getting to know a company via articles rather than ads. And digital PR is something every client is interested in.

As the PR market grows (10.2% growth was projected in 2021), it’s reasonable to expect that more companies than ever will consider embarking on a public relations program.

But – it does take some effort to get where you want to be.

10 Questions to Consider to Determine If You’re Ready for PR

Think you’re ready to try a PR push?

Here are 10 questions to ask yourself to determine if you’re truly prepared to start a public relations effort: Continue reading Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

Why Clear Communication Matters Now More Than Ever

pablo - 2020-06-28T152205.254

If there’s one thing we can agree on right now, it’s that messaging and communication over the past few months regarding COVID-19 has been anything but consistent.

As a professional communicator, it can make you shake your head.

Let’s take the messaging regarding wearing a mask to prevent the spread of the virus as an example. When all this started back in March, we heard from the CDC that it wasn’t necessary to wear a mask.

Somewhere along the line, that message changed to, “Yes, you SHOULD be wearing a mask when you go out.”

Has this caused confusion? (Yes.) Does everyone understand what they’re supposed to do? (No.) And even if the directive has now changed, does that mean that everyone will adhere to the new guidelines? (Definitely not.) Have some people – because of the confusion and mixed messages – simply given up on even trying to figure out what they’re supposed to do? (Undoubtedly yes.)

What’s the point, you may ask? Continue reading Why Clear Communication Matters Now More Than Ever