Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no […]
5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game Read More »
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that
14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media Read More »
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help
Freelancing in 2020? Here Are 11 Valuable Tips from the Pros Read More »
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?”
20 Influencers Predict What Lies Ahead for Communicators in 2020 Read More »
Do your events suffer from ESS (empty seat syndrome)?
12 Ways to Leverage PR to Fill Seats at Your Events Read More »
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And
How to Build Trust – 10 Lessons from Content Marketing World Read More »
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is
6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World Read More »
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that
Caution Ahead: How a Good PR Pro Helps You Avoid Trouble Read More »
Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the
How Social Media Lurkers Can Boost Your Business Read More »
When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? One option is to
How Contributed Articles Can Boost Your PR Program Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
