Super Bowl: Seven Commercials to Watch
CNN is calling these ads the ones to watch on Sunday–get a sneak peak here: https://www.cnn.com/2014/01/30/showbiz/tv/2014-super-bowl-commercials/
Super Bowl: Seven Commercials to Watch Read More »
Networking 101: Tips from Small Business Owners
Networking 101: Tips from Small Business Owners This excellent article on how to make the most of your networking efforts features small business owners, including me. For those who do any networking, there’s helpful advice here. Feel free to share with YOUR network!
Networking 101: Tips from Small Business Owners Read More »
Eight Reasons to Hire a PR Pro
I came across this article today, “Five DIY Public Relations Tips for Startups”: https://www.businessnewsdaily.com/5765-diy-pr-for-startups.html It’s a good article with helpful tips, and yes, of course you can do your own PR—I even give on a talk on it. But, if you find it too cumbersome to do yourself, as many
Eight Reasons to Hire a PR Pro Read More »
Resolve to Pay More Attention to PR in 2014
As you make your new year’s resolutions for your business, don’t forget to take PR into consideration. As someone who lives and breathes PR, I understand the value and power of what public relations delivers. However, many small businesses do not. So, what can PR do for your business? It
Resolve to Pay More Attention to PR in 2014 Read More »
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
All in a Day’s Work — Lunching with Baby Cheetahs
Yes, this is me with two baby cheetahs! I attended the National Association of Women Business Owners luncheon a few days ago where the guest speaker was Suzi Hanna, wife of Jack Hanna of the Columbus Zoo. She brought with her not only a leopard, a penguin and a bearcat,
All in a Day’s Work — Lunching with Baby Cheetahs Read More »
Four Reasons to Include PR in Your 2014 Marketing Budget
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
Four Reasons to Include PR in Your 2014 Marketing Budget Read More »
Things I’m Thankful For….
With Thanksgiving upon us, here are some things I’m thankful for in my business: 1) For clients who make it a pleasure to come to work each day. 2) For colleagues who are supportive of me personally and professionally and keep me in mind when I can be of help
Things I’m Thankful For…. Read More »
Reporters Want Images with Press Releases – But What Images Should You Include?
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
Reporters Want Images with Press Releases – But What Images Should You Include? Read More »
In Honor of Halloween—Are Your PR Tactics Scary?
When it comes to PR, there are a myriad of approaches to media relations. Your approach can determine whether you get “treats,” in the form of coverage—or “tricks,” in the form of no response—or maybe simply, “no.” So, in the spirit of helping you get some “treats,” here are some
In Honor of Halloween—Are Your PR Tactics Scary? Read More »
