This week while scanning the news, I saw an article that struck a chord. It talked about the Columbus startup scene and how startups here don’t often get featured in major tech publications like TechCrunch—because they don’t reach out to TechCrunch. The article was based on thoughts shared by TechCrunch […]
Do Midwest Startups Have a PR Problem? Read More »
I just came back from vacation. I went to one of my favorite places—the beach. While I was there, I had some time to think. I started thinking about relationships. More to the point, I started reflecting about business relationships. We always have to keep in mind—no matter how busy
Nurture Your Relationships to Grow Your Business Read More »
Ah, summer…a time for getting outside to enjoy the warm, sunny days with picnics, margaritas and relaxing by the pool…but, what about your PR plans? Summer can be a challenging time if you have PR initiatives that need to move forward. With many reporters on vacation, your media outreach can
So, you’ve decided you need some outside PR help for your business. But, what kind of help do you need? Of course, in the world of outsourcing, one size does NOT fit all. If you’re thinking of hiring external support, there are always options. Agencies, subcontractors, PR consultants (sometimes known
Why Hire a PR Consultant? Read More »
I recently wrote a piece for Muck Rack, “7 Questions NOT to Ask a Reporter,” which garnered some of the best feedback I’ve ever received. An editor at an industry publication actually took the time to write me about how much he enjoyed the piece—and how every new public relations
For New PR Grads—Advice from an Editor Read More »
With Mother’s Day upon us, I started thinking about my mom and all the great life lessons she’s taught me over the years. Probably some of the most important lessons she didn’t set out to teach—but I learned by watching her.
Just Like Mom—Following in the Footsteps of an Entrepreneur Read More »
Spring is my favorite time of year—the trees and flowers are blooming, and we finally get some warmer weather here in the Midwest. Another reason I celebrate spring is because it’s the anniversary of my business. This year, I celebrate 17 years of Garrett Public Relations. As my business turns
Start Before You’re Ready Read More »
Ah, spring is here at last. Nature is coming back to life. The birds are singing, the trees are blooming—and, our thoughts turn to….cleaning. Cleaning out closets, getting rid of clutter, sprucing up the yard…but, what about your business? For small businesses, marketing is a constant concern. Have you given
Spring marketing and PR spruce up Read More »
PR Week just published an article, “PR agencies face mixed future,” prompted by financial reports that were issued by holding companies such as Omnicom, which owns big public relations agencies including FleishmanHillard, Ketchum and Porter Novelli. Among other findings, organic revenue was reported to be down 6.9 percent. Says the article,
If agencies are struggling, is this an opportunity for PR consultants? Read More »
If you’re reading this, you probably understand the value of public relations. It’s cost-effective and credible. Its power in winning over prospects to turn them into customers is unquestionable. PR is about telling stories—and even getting others to help us tell our stories. Think customers, influencers and, of course, reporters.
How to get more bang out of your public relations efforts Read More »
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