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How Visuals Help You Achieve Greater Success With Your PR Efforts

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It’s often said a picture is worth a thousand words.

It turns out that it may even be worth better results from your public relations initiatives.

study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.

Further:

Another fascinating finding here by Poynter – images can even help create trust in readers: “Headlines and comments, along with graphics and photos, are crucial. An older U.S. reader said the right photo was key to interest as well as credibility: ‘I am a visual person, and so if there’s imagery, that will catch my eye, and then I’ll read the headline. If there’s no imagery, I may just run right past it.’”

Visuals Can Be an Afterthought

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