The brilliant Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai, and I discuss PR’s role in AI-based search.
“If you care about AI understanding your business and recommending you, then your biggest investment should be in public relations,” says Christopher.
Generative AI – specifically language models – is being used by more people as a substitute for search engines (an example is Perplexity). That means companies should want to be showing up *everywhere*. And who can help brands do that? Public relations professionals. The discipline excels at getting media placements – helping your brand appear outside of the channels you own.
