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Is PR For Sale?

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There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike.

PR appears to be for sale.

Publications selling articles. Organizations hawking awards. Broadcast media peddling placements.

Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have to explain that true earned media isn’t for sale.

True Earned Media Never Comes with a Guarantee

Continue reading Is PR For Sale?

5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More

2019 public relations trends

The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving.

Of all the things PR pros can expect in 2019, change seems to be the only constant.

Keeping up with the vicissitudes can be difficult for public relations practitioners no matter what stage of their careers they may be in.

As we head into a new year, what trends should PR pros be watching to try to stay on top of all this change? Here are a few. Continue reading 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More